Vision and Strategy

Metall Zug AG is a listed Swiss industrial holding company with an entrepreneurial family as its main shareholder. It creates sustainable added value for its shareholders and adopts a decidedly long-term perspective. Through its Business Units it focuses on industrial enterprises with premium and precision products and makes systematic use of the diversity of these units as a source of innovation and best practice. The Group and each of its individual Business Units are also readying themselves strategically for the challenges associated with the digitization of products, production processes and business models that lie ahead.

The Metall Zug Group comprises the Household Appliances, Infection Control, and Wire Processing and additionally as of March 1, 2018, Medical Devices Business Units. The Senior Management plays an active role in promoting cooperation between the Business Units and in identifying and realizing synergies and initiatives on cross-unit topics at group level.

«Our vision: Perfecting industrial competencies to the benefit of our customers»

Entrepreneurial Freedom and Independence

Metall Zug achieves an optimum balance between conservative financial policies and entrepreneurial ambition. Thanks to its financial strength and conscious diversification, the Metall Zug Group is able to act autonomously and make independent decisions – even during economically difficult periods.

Economies of Diversity

Metall Zug consciously makes use of the diversity of its Business Units as a source of innovation, internal benchmarks and best practice, without diluting the clear focus of those units. The Group companies each have their own market presence – including their own, independent brands and own marketing mix.

«We understand the needs of our customers and aim to impress them with best-in-class products and services.»

Business Development and Growth

By rounding out the product range, expanding the customer segments and sales markets, and extending the offering along the value chain of its customers, Metall Zug seeks to achieve sustainable and profitable growth that will strengthen the Business Units. Following the acquisition of its fourth Business Unit, Medical Devices, investment opportunities for external growth are primarily being sought within the existing Business Units.

Group Added Value

With its expertise, services, financial strength and influence, the holding company generates added value for its Business Units and supports them in strategy implementation. It promotes and strengthens internal cooperation between the Business Units as well as the values shared throughout the Metall Zug Group, but also takes care to ensure that the individual Business Units retain their independence.

«We develop our employees, challenge them and provide a business environment and conditions for top performance.»

Driven by Value, Aiming for Success

All those in positions of responsibility act with a view to success and in line with the Metall Zug values: any success can only really be counted as such if it is sustainable and has been achieved with due respect for society and without tarnishing the reputation of the company in question and the Metall Zug Group as a whole.

Development of Real Estate

Metall Zug uses its real estate to create the best possible conditions for the industrial activities of all its Business Units. It therefore develops the properties and sites of the Group companies in a targeted and sustainable fashion, while at the same time optimizing the deployment of capital.

«We support innovation through an open and inspiring working and corporate culture.»

Strengthening V-ZUG through Site Development

At V-ZUG Immobilien AG, alongside the proper management of its own portfolio and the real estate management tasks performed for Metall Zug, strategic activities focus on the further development of the major transformational project at the main site in Zug, the “Technology Cluster Zug”. 

«We act openly, honestly and respectfully both within and outside the company and comply with the law and regulations.»

A long-term implementation horizon is being assumed for this large-scale project. In 2017, the submission of the area plan for the Technology Cluster Zug on the V-ZUG site was passed by the government of the city of Zug for the first reading in the Zug city council (Grosser Gemeinderat). The same body approved the legally binding development plan on the first reading at the end of 2017. A second reading is scheduled for mid- 2018. In addition, preparatory work for the new 'Zephyr' building got under way. Construction is set to take place in four stages over the next eight years. The new architectural structure will lead to more compact use of the V-ZUG site and, together with the two buildings that already exist in the northern part of the site, enable the use of new production methods for the next generation of products as part of ‘Industry 4.0’. Further information events were held both for the general public and for the site’s immediate neighbors. V-ZUG is initiating the technology cluster as the site’s main user, but with the aim of accommodating additional companies, startups, institutions and uses so as to develop a networked and high-quality ecosystem for innovation and production. The gradual transformation minimizes V-ZUG’s operational risks with respect to the overall project, enabling it to be realized during normal business operations and without interrupting production activities. Thanks to the cluster approach, which accommodates a variety of different uses, a framework will be created to strengthen not only V-ZUG as an industrial enterprise, but also the city of Zug, both as a business and technology hub in the canton of Zug and as a sustainable living environment.

«We use resources economically and thus create sustainable added value. Our actions and products have a positive impact on the environment, quality of life and profitability»

The gradual transformation minimizes V-ZUG AG's operational risks with respect to the overall project, enabling it to be realized during normal business operations and without interruption to production activities. Thanks to the cluster approach, which accommodates a variety of different uses, a framework will be created to strengthen not only V-ZUG as an industrial enterprise, but also the city of Zug, both as a business and technology hub in the canton of Zug and as a sustainable living environment.